Are Your Facebook Likes Really Fans of Your Business?
Social media “experts” continue to say that you need to do everything you can to get as many people as possible to follow you on Facebook. They come out with lists like “The Top 10 Ways to Get More...
View ArticleAre You Measuring Your Marketing?
When it comes to online marketing, so many businesses use the old technique of throwing spaghetti against the wall to see if it’s cooked. They don’t really measure any advertising they do. They just...
View Article6 Ways to Beat Your Competitors Online
There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control and they can be an unpredictable threat to your...
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Social Media: Is Your Web Marketer Telling Lies?
Are Web Marketers Overselling Social Media? While some companies have put social media to good use, many are spending more time than it’s worth and have not seen a healthy ROI. And in many respects,...
View Article3 Ways to Win the Content Arms Race
The secret is out. You’re no longer the only one who knows that content marketing is the key to a winning SEO strategy; all your competition knows it too. This means you’re now entering a constant...
View ArticleThe Facebook Bubble Has Burst
I have two Facebook accounts. One for work and one for my personal life. My personal account is completely locked down and up until recently I have used it to be very “colorful” (people that are in my...
View Article7 Reasons Why Businesses Should Blog
If I asked where your business spends most of its social media time and efforts, I bet you would say on Facebook. Would you be surprised to hear it’s not the best place for your time and money? Metrics...
View Article5 Impacts of the 2013 HIPAA Updates
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) has seen very few changes to its Privacy Rule since its original enactment back in 2003, despite the massive technological...
View ArticleSocial Media: Do They Really Care What You Share?
If you have at least one social media account, you’ve no doubt shared something on it. After all, if not, why have the account at all? The big question is do people care what you share? A study by...
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Reputation Management in 2 Simple Steps
We’ve all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business’s reputation online. To defend their name, many businesses go into...
View ArticleMe Too Marketing
I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment...
View ArticleYour Business Is Wasting Time on Twitter
Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about...
View ArticleYellow Pages Advertising: A Complete Waste
There was a time before the internet when the yellow pages were very important to be found in because they were the only way to find local businesses without actually physically visiting the business....
View ArticleYour Business Needs Sneezers
We’ve talked before about the idea of a Twitter superfan or superuser, but this often-neglected group of users can help your business on multiple levels beyond just the one social media outlet. What...
View ArticleWhy Online Reviews Matter
You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how...
View ArticleDo You Practice Safe SEO?
Remember when you were younger and were taught (hopefully) about safe sex? Sleeping with someone is like sleeping with all their past partners, so make good choices. The new Google Penguin 2.0 release...
View ArticleIs Your Website Mobile Yet?
No matter what business you’re in, we’re willing to bet that right now you are getting at least 20-30% of your website traffic from mobile devices. We’re also willing to bet that your mobile traffic is...
View ArticleReputation Management That Costs You Nothing
We know that online reputation management has become increasingly important to business conversion success. We’ve also discussed why online reviews are so important. So hello, why aren’t you doing it?...
View ArticleOnline Reviews: Your Business Needs More Now
We’ve talked a lot about the power of online reviews to influence prospects and to help Google and other search engines in their job of connecting searchers with the best possible resources. Simply...
View ArticleAre Coupons Ruining Your Business?
It seems like any time a new business opens nowadays, they follow this well-worn marketing path: 1) Open the business 2) Panic because you’re not getting enough business 3) Distribute...
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